My latest work with Jason Alley of Message for Black Hills Ammunition is out. I am so excited that we actually were able to shoot this project on good old FILM. I have Been doing a lot of that lately and will share more film work soon.
The specific goal of this photography campaign was to show the hard minute detail and simplistic beauty behind Black Hills Ammunition’s product line. With a mixture of traditional analog and contemporary digital technologies we captured the essence of crafting ammunition with human hands.
We utilized medium format and 35mm Kodak Tri-X Pan photographed with both a Mamiya RZ and Nikon F3 and then processed the negatives in PMK pyro-metol Kodak film developer.
The medium format camera was rigged with extension tubes to achieve the tight shallow focus, all images were shot hand held without the use of tripod or support. After processing, the film was scanned into 1GB files and given a custom treatment in Adobe Photoshop to achieve the campaign’s unique look and feel.
Just got back from the AdFed District 8 ADDYs. Jason Alley of Message and I knew the BHA campaign would be getting a couple of awards but we had no Idea the Black Hills Ammunition campaign would be taking the awards it did plus Best of Show. I will update with the confirmed list of awards later but I am holding gold for the BHA photo series in my hand. Stoked!
I think I can say we all had a great night at the AAF Black Hills Addy Awards as Message’s Black Hills Ammunition campaign received, if I have the count right, 4 gold, 2 silver and the best of show Tommy award: Jason Alley, Creative Director/Designer/Copywriter; Jason Ader, Director of Photography/Lighting; Crow Ridge Productions/Ryan Hall, Sound/Grip; Aaron Packard Photography, Photographer; Rob Tyler, Editor.
In the mix was the ELEMENTS OF ADVERTISING, Photography, Campaign; Message for Black Hills Ammunition Catalog Photo Series done for Black Hills Ammunition. Credits go to: Jason Alley, Creative Director; Aaron Packard Photography, Photographer
Message also took home numerous other Addys for the Special Olympics campaign and others. Big huge thanks go out to Jason and everyone at BHA for a great and fun opportunity.
Got to spend an early October morning in Spearfish Canyon, South Dakota, photographing the fall colors. Was going to spend a day or two but the cell phone rang and a paying job was offered. So back in to Gus I climbed and hit the road.
Should be getting a few more up soon and some of Harney Peak from the previous day.