2013 BHA Catalog is Out

Posted by - January 23, 2013

BHA 2013 Cover

My latest work with Jason Alley of Message for Black Hills Ammunition is out. I am so excited that we actually were able to shoot this project on good old FILM. I have Been doing a lot of that lately and will share more film work soon.

The specific goal of this photography campaign was to show the hard minute detail and simplistic beauty behind Black Hills Ammunition’s product line. With a mixture of traditional analog and contemporary digital technologies we captured the essence of crafting ammunition with human hands.

We utilized medium format and 35mm Kodak Tri-X Pan photographed with both a Mamiya RZ and Nikon F3 and then processed the negatives in PMK pyro-metol Kodak film developer.

The medium format camera was rigged with extension tubes to achieve the tight shallow focus, all images were shot hand held without the use of tripod or support. After processing, the film was scanned into 1GB files and given a custom treatment in Adobe Photoshop to achieve the campaign’s unique look and feel.

OK! Back to the blog…

Posted by - January 23, 2013

It has been a while but new news is on the way!

On we go! BHA Campaign takes best of show again!

Posted by - April 16, 2011

Just got back from the AdFed District 8 ADDYs. Jason Alley of Message and I knew the BHA campaign would be getting a couple of awards but we had no Idea the Black Hills Ammunition campaign would be taking the awards it did plus Best of Show. I will update with the confirmed list of awards later but I am holding gold for the BHA photo series in my hand. Stoked!

BHA Campaign Takes the Tommy

Posted by - February 18, 2011

I think I can say we all had a great night at the AAF Black Hills Addy Awards as Message’s Black Hills Ammunition campaign received, if I have the count right, 4 gold, 2 silver and the best of show Tommy award: Jason Alley, Creative Director/Designer/Copywriter; Jason Ader, Director of Photography/Lighting; Crow Ridge Productions/Ryan Hall, Sound/Grip; Aaron Packard Photography, Photographer; Rob Tyler, Editor.

In the mix was the ELEMENTS OF ADVERTISING, Photography, Campaign; Message for Black Hills Ammunition Catalog Photo Series done for Black Hills Ammunition. Credits go to: Jason Alley, Creative Director; Aaron Packard Photography, Photographer

Message also took home numerous other Addys for the Special Olympics campaign and others. Big huge thanks go out to Jason and everyone at BHA for a great and fun opportunity.

Cover of the 2011 Black Hills Ammunition Catalog

New work in the 2011 BHA Catalog

Posted by - February 2, 2011

Just got in the new Black Hills Ammunition Catalog from Jason Alley of Message. Had a great time working with everyone at Black Hills this past summer. Jason did a fantastic job putting this together.

Black Hills 2011 Catalog Tear Sheet

Cross Country Ski up Spirit Mound

Posted by - January 12, 2011

Did a little trek up Spirit Mound. Nice Day.

Spirit Mound CC Ski – Images by Aaron Packard

Time for new boots

Posted by - January 9, 2011

I got a few miles in today before my boot blew out. Well some glue will hold them together for a bit. Not to bad for have gotten them in the late 80s.

Some Buffalo Chip Finals

Posted by - January 6, 2011

I have just added an edit of images from The Legendary Buffalo Chip 2010 to the website

Fall Colors in Spearfish Canyon

Posted by - November 12, 2010

Got to spend an early October morning in Spearfish Canyon, South Dakota, photographing the fall colors. Was going to spend a day or two but the cell phone rang and a paying job was offered. So back in to Gus I climbed and hit the road.
Should be getting a few more up soon and some of Harney Peak from the previous day.


Spearfish Canyon Fall 2010 – Images by Aaron Packard

New Longboarding Stock Images

Posted by - November 5, 2010

A few images of a little stock shoot with Kyla doing some longboarding.

Kyla Longboarding – Images by Aaron Packard